Through the report of earnings and data for the year 2021, AT&T, owner of the hbo max streaming service (and HBO Go in some countries) reported that during 2021 it had almost 13 million new subscribers, which places the platform as one of the fastest growing in that period.
Within the figures that were provided, it was contemplated that only in the last three months of 2021, more than 3 million people hired the service worldwide, which in total, makes that between the platforms of HBO Go and HBO Max, the company has up to 76.8 million subscribers worldwide.
“Hbo Max and HBO’s global subscribers increased 12.8 million year-over-year and increased 3 million sequentially, driven primarily by international and domestic retail subscriber earnings that reflect the strength of the programming roster,” the firm said in a statement.
The country that had a higher rate of new hires was the United States, because during 2021 4.4 million users joined, that is, almost 30 percent of the new hires of the service.
In contrast, a few days ago Netflix announced that it lost subscribers for the first time in 10 years, which was attributed by the company of the N to the fact that users share passwords, which, does not seem to have an impact for HBO Max, John Stankey, CEO of AT&T, said that there is “flexibility” regarding the issue, although they hope “not to have rampant abuse.”
Despite its losses, Netflix continues to be the world leader in streaming services, with a base of 221.64 million subscribers, nearly triple the HBO Max, which has 76.8 million users.