Threads, Twitter’s newcomer rival, has burst into the microblogging world with force and speed, challenging the supremacy of the bluebird social network. Launched by Meta, the company owned by Mark Zuckerberg, Threads has reached impressive user numbers in a very short time.
With similar features to Twitter, Threads allows users to create posts of up to 500 characters, with the option to add photos or videos. The tool, developed by the team behind Instagram, allows easy interaction with other users’ posts and the ability to share content on one’s own profile or quote it with comments.
So far, Threads has shown a news wall curated through algorithms, but it is expected that in the future it will offer a personalized homepage for each user with the accounts and topics they follow.
One of the advantages of Threads is its intention to join Fediverso, a decentralized social network that allows users to share data with other supported platforms. This could mean that users can keep their followers by switching to another social network within Fediverso, which represents a great competitive advantage.
The success of Threads has been astounding: it reached 10 million users in just 7 hours since its public launch and surpassed 100 million in less than five days, becoming the most successful launch in the history of technological applications.
The success of Threads has raised concerns and speculation about potential legal conflicts with Twitter. Elon Musk, owner of Twitter, through his company X Corp, threatened to sue Meta for possible intellectual property violations, since there is a perception that Threads is based on similarities with Twitter. Although Meta has denied these allegations, the debate over originality and legal competence is ongoing.
Meta, the company behind Threads, has been known for replicating features from other social networks on its platforms, such as Instagram and Facebook. The arrival of Threads has posed a new challenge for Twitter and Elon Musk, who acquired the social network for $44 billion less than a year ago.
The tech battle for microblogging dominance has begun, and Threads has proven to be a platform to be reckoned with. The future of the competition between Threads and Twitter remains to be seen, but without a doubt, both will seek to offer the best experience for their users in this exciting race for leadership in the world of social networks.